- Promote the Viniculture, in order to get a reference for studious and wine appreciators.
- To be the ultimate complete source of information about the Wine World in this century.
- Valorize Partners and Collaborators, recognizing and repaying their dedication.
- Observe and respect the Sustainability, Environmental, Economical and Social principles.
- Act with Ethics, Respect and Honesty in all activities.
- Focus on Innovation and on Continuous Improvement.
- Reach out the Customs Satisfaction, overcoming their Expectations.
- Respect the co responsibility principle, prioritizing the spirit of union, dedication and humility.